What is Geofencing?

GEO-FENCING What is Geofencing? – Geofencing is a marketing tactic that utilizes the Device ID on a cell phone to locate and identify a target audience. Geofencing can be utilized to target competitor locations and/or locations where your target audience would be located. Once the geofence is enabled and the Device IDs are collected advertisements…

Unstructured Data vs Structured Data

The Medialyze Marketing Difference – Unstructured Data The International Data Corporation estimates that by 2020, the digital universe will contain more than 40 zettabytes of data. That’s 40,000,000,000,000,000,000,000. They also estimate that 90 percent of what we call “Big Data” is unstructured data. Unstructured data includes e-mail, tweets, electronic documents, video, audio files, web pages, and all…

What is Programmatic Advertising?

Programmatic Advertising and Its Benefits Like all things, marketing has changed drastically over the past few decades. One of the marketing strategies that has emerged in recent years is programmatic advertising. What is Programmatic Marketing? Programmatic marketing is a form of advertising that uses automated artificial intelligence and algorithms to purchase advertising on websites that…