(719) 368-7615
What is Geofencing?

What is Geofencing?

GEO-FENCING Geofencing is a marketing tactic that utilizes the Device ID on a cell phone to locate and identify a target audience. Geofencing can be utilized to target competitor locations and/or locations where your target audience would be located. Once the geofence...
Unstructured Data vs Structured Data

Unstructured Data vs Structured Data

The Medialyze Marketing Difference The International Data Corporation estimates that by 2020, the digital universe will contain more than 40 zettabytes of data. That’s 40,000,000,000,000,000,000,000. They also estimate that 90 percent of what we call “Big Data” is...
What is Programmatic Advertising?

What is Programmatic Advertising?

Programmatic Advertising and Its Benefits Like all things, marketing has changed drastically over the past few decades. One of the marketing strategies that has emerged in recent years is programmatic advertising. What is Programmatic Marketing? Programmatic marketing...