LOCATION BASED MARKETING TO TARGET YOUR AUDIENCE

ADVERTISE TO YOUR TARGET DEMOGRAPHIC WHEN THEY VISIT  COMPETITOR LOCATIONS, YOUR LOCATIONS AND LOCATIONS THEY  FREQUENT THROUGH GEOFENCING.

  • Measure Online to Offline Conversions
  • Pinpoint Accuracy (Accurate down to 2 1/2 inches)
  • Target Event Locations
  • Build Custom Online Audiences, Using Offline Locations
  • Drive Mobile Performance & Mobile Reach
  • Variable Recency (Instant – 30 days)
  • Identify High Concentrations of Prospect

Build Online Audiences, Using Offline Locations

See how we are taking digital marketing to the next level with geo fencing!

Request a demo today!


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We’ve helped countless brands reach their geofencing goals. You could be next.

WHAT IS GEOFENCING?

ge·o·fenc·ing

ˈjēōˌfensiNG/
noun

Geo Fencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.

“geofencing turns the lights off when you leave and on when you get home”

GEO FENCING USE CASES 

CUSTOM AUDIENCES

Target prospects that are within or have recently visited a specific Geo-Fenced location

COMPETITOR LOCATIONS

Target prospects who have visited one of your competitor’s locations.

CUSTOMER LOYALTY

Target customers who have previously been to your brick and mortar location.

EVENT TARGETING

Target prospects who attended specific events within a specific time frame.

How GeoFencing works:

STEP 1:

IDENTIFY TARGET ZONE

  • Competitor locations

  • Your business (retargeting)

  • Places your demographic visit

Example: Athletic clothing company geo fences the super bowl to show ads to anyone 

STEP 2:

Cross reference Google Maps and Draw a Geo Fence 

This is the most advanced location based advertising technology based on specific geographic shapes, accuracy down to 2 ½ inches!

STEP 3:

FANS ENTER GEO FENCED AREA

Geo fences can be set to run continuously or set for different times of day or just specific days.

STEP 4:

COLLECT MOBILE DEVICE ID

This is where the fun begins! We are able to capture fans Mobile Device ID’s once they enter your target geo fence.

STEP 5:

SERVE ADS TO NEW AUDIENCE

Your ads will be served cross device to this new audience while in the geo fence and for up to 30 days after they leave.

Build Online Audiences, Using Offline Locations

See how we are taking digital marketing to the next level with geo fencing!

Request a demo today!

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“I started using Medialyze Marketing for one of my clients and within a month expanded to using their services for 3 additional clients. They are very detail oriented company and explain all of their strategy and technology in depth. Their customer service is amazing as I am always able to reach them and they respond to any questions that I or my clients have within a few hours.”

David Weinstein

Straight Forward Media

“Working with Medialyze Marketing has been amazing! They have innovative marketing ideas and have helped bring Farmigndale State College’s advertising to the next level.”

Katy G

Farmingdale State College

“Medialyze spent the time to understand our business and needs, and moved quickly to make sure we got exactly what we needed. They were continually responsive and delivered our website ahead of schedule. We were more than satisfied with our website and will now be using Medialyze for other marketing projects.”

Phil R

Professional Services Company

What are the Benefits of Using Geofencing Ads?

By utilizing Geofencing to advertise your business, you are able to target your audience based on their proximity to your business or competitor locations and reach local consumers when they’re on their smart phones. This helps pinpoint an exact target audience. This kind of percision in advertising helps to minimize wasted ad impressions.

Geofencing can pinpoint exact target audiences.

Here are some examples of how marketers in various industries already get creative with Geofencing:

Retail

Sending promotional messages as shoppers pass by a store to drive visits.

Coupon

Proving the ROI of coupons using location data to track store visits initiated by coupons.

Automotive

Retargeting users that have visited a car dealership (yours or competitor’s).

Travel

Geofencing international terminals within international airports

Education

Geofence feeder highschools and community colleges.

Coffee Chain

Geofence other coffee stores within a specific radius.

Restaurants

Geofence locations where customers visit prior to visiting restaurant.

Online Retailers

Geo-coquesting competitor’s locations with deals to lure customers away.

Learn more from our Geo Fencing Blog

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