LOCATION BASED MARKETING TO TARGET YOUR AUDIENCE
ADVERTISE TO YOUR TARGET DEMOGRAPHIC WHEN THEY VISIT COMPETITOR LOCATIONS, YOUR LOCATIONS AND LOCATIONS THEY FREQUENT THROUGH GEOFENCING.
- Measure Online to Offline Conversions
- Pinpoint Accuracy (Accurate down to 2 1/2 inches)
- Target Event Locations
- Build Custom Online Audiences, Using Offline Locations
- Drive Mobile Performance & Mobile Reach
- Variable Recency (Instant – 30 days)
- Identify High Concentrations of Prospect
We’ve helped countless brands reach their geofencing goals. You could be next.
WHAT IS GEOFENCING?
Geo Fencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.
“geofencing turns the lights off when you leave and on when you get home”
GEO FENCING USE CASES
How GeoFencing works:
IDENTIFY TARGET ZONE
Your business (retargeting)
Places your demographic visit
Example: Athletic clothing company geo fences the super bowl to show ads to anyone
Cross reference Google Maps and Draw a Geo Fence
This is the most advanced location based advertising technology based on specific geographic shapes, accuracy down to 2 ½ inches!
FANS ENTER GEO FENCED AREA
Geo fences can be set to run continuously or set for different times of day or just specific days.
COLLECT MOBILE DEVICE ID
This is where the fun begins! We are able to capture fans Mobile Device ID’s once they enter your target geo fence.
SERVE ADS TO NEW AUDIENCE
Your ads will be served cross device to this new audience while in the geo fence and for up to 30 days after they leave.
“I started using Medialyze Marketing for one of my clients and within a month expanded to using their services for 3 additional clients. They are very detail oriented company and explain all of their strategy and technology in depth. Their customer service is amazing as I am always able to reach them and they respond to any questions that I or my clients have within a few hours.”David Weinstein
“Working with Medialyze Marketing has been amazing! They have innovative marketing ideas and have helped bring Farmigndale State College’s advertising to the next level.”Katy G
“Medialyze spent the time to understand our business and needs, and moved quickly to make sure we got exactly what we needed. They were continually responsive and delivered our website ahead of schedule. We were more than satisfied with our website and will now be using Medialyze for other marketing projects.”Phil R
What are the Benefits of Using Geofencing Ads?
By utilizing Geofencing to advertise your business, you are able to target your audience based on their proximity to your business or competitor locations and reach local consumers when they’re on their smart phones. This helps pinpoint an exact target audience. This kind of percision in advertising helps to minimize wasted ad impressions.
Here are some examples of how marketers in various industries already get creative with Geofencing:
Sending promotional messages as shoppers pass by a store to drive visits.
Proving the ROI of coupons using location data to track store visits initiated by coupons.
Retargeting users that have visited a car dealership (yours or competitor’s).
Geofencing international terminals within international airports
Geofence feeder highschools and community colleges.
Geofence other coffee stores within a specific radius.
Geofence locations where customers visit prior to visiting restaurant.
Geo-coquesting competitor’s locations with deals to lure customers away.