What is Geofencing?
Geofencing is a marketing tactic that utilizes the Device ID on a cell phone to locate and identify a target audience. Geofencing can be utilized to target competitor locations and/or locations where your target audience would be located. Once the geofence is enabled and the Device IDs are collected advertisements will then be shown to those cell phones.
What is Geofencing?
Search Retargeting allows you to combine the effectiveness of search and intent data with the consistent impact and branding of display. We can capture individuals by their search behavior and continue to serve then targeted display advertising as they interact on the web, driving those in the market for your product to your website.
Contextual targeting is targeting people with display advertising based on the content they’ve engaged with online. There are two types of contextual display advertising 1) Keyword Contextual, where a client has read content with certain keywords within the content or been on a web page that has certain keywords or 2) Topic Contextual, where display ads are served on web pages that are relevant to a general topic of the content being consumed.
Event Geofencing and Event Retargeting is an effective tool for reaching event attendees whether you are there or not. By geofencing an event, you can serve ads to the audience to encourage engagement with you during the event. Retargeting the event attendees for 30 days following the event is powerful and allows you to provide consistent relevant advertising and drive attendees to your website.
This is an effective tool to enhance an email marketing campaign with the consistent impact of display advertising. Email Retargeting allows you to retarget individuals based on the action they have taken on your emails. This allows you to continue to advertise to someone who has opened your email without sending more emails which can lead to an unsubscribe.
IP Targeting allows you to serve ads to specific businesses or households based on their Internet Protocol address. You decide who your target audience is; potential customers, lapsed customers, customers in a particular segment of your business. The names, addresses and other data points allow us to match through an IP mapping program, the IP addresses of your database. You can then serve ads to the home or office of your target audience.
CRM retargeting utilizes your existing customer data that was collected offline to reach your customers online. Regardless of whether or not they have visited your website. This is a tool to re-engage with those customers that may have “fallen-off” in the pipeline throughout the sales cycle. CRM retargeting is a great way to increase conversion and future otherwise “lost” customers.