Geofencing is a marketing tactic that utilizes the Device ID on a cell phone to locate and identify a target audience. Geofencing can be utilized to target competitor locations and/or locations where your target audience would be located. Once the geofence is enabled and the Device IDs are collected advertisements will then be shown to those cell phones.
Geofence Example: A protein powder company geofences every gym in the United States. The Device IDs of anyone who entered those gyms are collected and targeted with advertisements for the protein powder.
Geofence Example (Target Competitors): A new gym just opened in Los Angeles, California. The new gym geofences every gym within a 30 mile radius and shows advertisements for 10% OFF new memberships. This campaign enables the new gym to target an exact customer match, show a more competitive offer than the competition and effectively grow by targeting existing businesses within the same industry.
Geofencing is a feature in our software program that uses the global positioning system, or the GPS, of a mobile device to define geographical boundaries.
Geofencing is a tactic that can be used to put targeted display ads in front of users based on a very specific geographical boundary or boundaries.
• Unlimited geofences
• Targets users within the geofence
…And we can target the consumer for up to 30 days after they have left the geofence.
HOW IT WORKS:
TARGET YOUR OWN LOCATION:
CUSTOMERS IN LOCATION ARE TARGETED:
SHOW ADVERTISEMENT TO INCREASE PURCHASES:
TARGET LOCATIONS WHERE YOUR CUSTOMERS ARE | TARGET YOUR COMPETITORS’ LOCATIONS:
Geofencing is a great way to reach the right person, at the right time, with the relevant offer. In marketing we refer to this as the 3 R’s. When a business is able to accurately identify the 3 R’s the marketing campaign will have the highest likelyhood of success!