OUR BUSINESS EXPERIENCE HAS SHAPED OUR MISSION AND DRIVEN OUR CORE COMPETENCY. OUR UNDERLYING FOCUS IS ON DEMONSTRATIVE RESULTS. CREATING AN AESTHETICALLY PLEASING, RESULTS ORIENTED COMPONENT, WHETHER A WEBSITE, COLLATERAL MATERIAL OR DISPLAY ADVERTISING, IT IS OUR ULTIMATE GOAL AND DRIVING FORCE. OUR DESIGN PHILOSOPHY INCORPORATES THE CLIENT’S MESSAGE, VOICE AND TONE IN A CLEAN, CLEAR FASHION THAT ENCOURAGES THE VIEWER TO ENGAGE MOST EFFECTIVELY.
At Medialyze Marketing we have the ability to deliver ad impressions using 39 different ad sizes. Within each campaign we utilize 6 ad sizes that account for over 80% of the inventory available. These ad sizes include: 300×250, 160×600, 728×90, 320×50, 320×480 and 300×600. The first set of 6 creatives are included in each new campaign at no additional cost.
With the use of cell phones on the rise, people are spending more and more time on their mobile device. Mobile advertising is a great way to reach an audience that is actively engaging with the advertising medium. Each campaign will include mobile advertising, the standard ad sizes included in campaigns are 300×250 and 320×50.
Video advertising has a much higher engagement rate than traditional banner advertising. We offer Pre/Mid/Post – Roll. Video is quickly becoming one of the most effective ways to engage an audience.
Utilizing programmatic we are able to take audio advertising to the next level. With traditional radio advertising there is a very broad target audience and while some people may be your target audience there are many people that will fall outside of your demographic. Our programmatic audio advertising allows use to take audio ads a step further. We can target users based on their age, gender and listening habits along with analytics on who actually listened to the commercial and took an action. We work with providers such as: Spotify, AdsWizz & Triton Digital.
Sponsored content ads (Native) are ads that appear native to the content on a webpage. ShareThrough recently published a study showing that native ads are 53 percent more frequently looked at by consumers than display ads. Think about a sponsored ad on Facebook or LinkedIn, as you are scrolling through your newsfeed there are ads that appear native to the posts from your friends.
In the age of on-demand and recorded television – commercials are seen less and less. People are “cutting the cord” everyday and the Traditional TV viewership is ever decreasing. Connected TV allows you to pair programmatic with Traditional TV and pinpoint your exact target audience. Advertisers are now able to target, analyze and retarget the right TV viewers through the use of digital marketing.