- Create an account, or use an existing account, at google.com.(A new container is created by default, and you can create additional containers within each account.)
- Install the container in your website or mobile app.
- Add and publish your tags.
A Tag Manager account represents the topmost level of organization. Typically, only one account is needed per company. A Tag Manager account contains one or more containers, and there are specific container types that may be used for websites, AMP pages, Android apps, and iOS apps.