Geofencing marketing uses Global Positioning System (GPS) satellite networks and other radio-frequency identifiers to create marketing boundaries around an area. It’s an effective marketing tool for businesses that wish to be visible online in locations where their target audience is. Once we’ve set the geofences, we can easily collect your markets mobile IDs and set ads to show up on their phones.
Ninety-seven percent of website visitors leave without converting. Don’t let the opportunity to market your brand pass you by.
Medialyze Marketing makes you unforgettable. We target users who have already visited your site and re-engage them with a new level of insight and performance. We show them ads based on the pages they viewed and give them a gentle nudge in the right direction when they are ready to buy.
Search Retargeting allows you to combine the effectiveness of search and intent data with the consistent impact and branding of display. We can capture individuals by their search behavior and continue to serve then targeted display advertising as they interact on the web, driving those in the market for your product to your website.
Target the right people by creating display ads based on the content consumers engage with online. Contextual targeting minimizes your overhead and helps you reach promising prospects only. In cooperation with our clients, we gather data and create a context definition that maximizes your advertising placements’ relevance.
Event Geofencing and Event Retargeting is an effective tool for reaching event attendees whether you are there or not. By geofencing an event, you can serve ads to the audience to encourage engagement with you during the event. Retargeting the event attendees for 30 days following the event is powerful and allows you to provide consistent relevant advertising and drive attendees to your website.
This is an effective tool to enhance an email marketing campaign with the consistent impact of display advertising. Email Retargeting allows you to retarget individuals based on the action they have taken on your emails. This allows you to continue to advertise to someone who has opened your email without sending more emails which can lead to an unsubscribe.
IP Targeting allows you to serve ads to specific businesses or households based on their Internet Protocol address. You decide who your target audience is; potential customers, lapsed customers, customers in a particular segment of your business. The names, addresses and other data points allow us to match through an IP mapping program, the IP addresses of your database. You can then serve ads to the home or office of your target audience.
CRM retargeting utilizes your existing customer data that was collected offline to reach your customers online. Regardless of whether or not they have visited your website. This is a tool to re-engage with those customers that may have “fallen-off” in the pipeline throughout the sales cycle. CRM retargeting is a great way to increase conversion and future otherwise “lost” customers.
Medialyze Marketing’s Connected TV (CTV) advertising uses Over-the-Top (OTT) platforms such as Netflix, Hulu, and Amazon. This allows our digital advertising services to permeate into a massive new market of internet TV viewers. As more households continue to adopt CTV, our market grows, and so does your potential audience. We leverage analytics, track technology, and use targeting tools similar to that of Google and Facebook which allows us to remove the guesswork traditionally associated with advertising and deliver your CTV campaign with pinpoint accuracy.